Branding and Identity
A compelling brand identity is a cornerstone for business success, offering numerous advantages. Firstly, it establishes a memorable and distinctive visual representation, fostering immediate recognition and consumer trust. A strong brand identity communicates a company's values, mission, and personality, creating an emotional connection with the audience. Consistency across branding elements builds credibility and loyalty, enhancing customer retention. A well-defined brand identity can differentiate a business in a competitive market, attracting target audiences and setting it apart from competitors. It simplifies marketing efforts, as a cohesive identity streamlines messaging and design, making communication more effective. Ultimately, a robust brand identity contributes to increased brand equity and, consequently, business growth.
Masons Creations
A fresh and engaging design that reflected the handmade nature of their cakes and other baked goods.
Brand identity for local family owned bakery
Nutrix Pet Foods
Nutrix is an online pet food retailer that needed an overhaul of their branding, packaging, and website design. I provided a contemporary brand identity and redeveloped their website to make it easier to use and more compatible with Google's metrics.
Branding, packaging and website for Nutrix Pet Foods
Bowland Farm
Fun and stylised farm animal illustrations decorate this firm's stationery and website. They offer a range of 'Farm Experiences' direct into schools.
Novus Financial Services
A stylised 'N' in the shape of the type of ribbon that you might find on legal documents and financial information.
Red Rose Cosmetic Surgery
A luxurious, yet minimalist, design for this Lancashire cosmetic surgery business.
IQ energy efficiency services
A green leaf as the tail to the Q displays this company's environmental credentials.
