APSAS logo ideas
The Project
I was approached by the new Association to create a brand identity that would reflect the type of work they undertake and convey this in a way that represented the professionalism and integrity of the surveyors.
I created a range of ideas, from a minimalist logotype, through abstractions of buildings, and icons representing the variety of facilities found within modern buildings.
The common elements in each design are clean lines and contemporary colour choices.
The Client
APSAS is a professional association for asset surveyors. Their job is to provide accurate asset collection surveys in all kinds of building environments. Facility services asset registers, which offer detailed information such as manufacturer, model, installation date, and current condition, should be in place in every facility. These registers should be accurate and robust.
