Progress Housing annual report
The Project
Progress Housing was a fantastic company to work with. Their marketing team was always open to fresh ideas on how to present their message. For one of their annual reports, I suggested we move away from the traditional images of tenants in their houses, or contracters repairing a broken boiler.
So we created a neighbourhood out of Lego (the ultimate building material) to represent the lives of the tenants and the aspirations of the business. The end result was a fun and engaging document that captured the diversity of the people who lived in the homes and worked in the business.
The finished document generated a huge amount of favourable comments and helped the company stand out in a sea of 'me-too' reports.
The Client
Progress Housing Group is a leading housing provider in the UK, managing over 11,000 homes across the country. Established in 1994, it focuses on delivering affordable, quality housing and related services. The group actively engages with local communities, providing support, and creating sustainable living environments. It is dedicated to improving people's lives and contributing positively to society.
